ARTICLES

August 22, 2023

You Did Not Publish Me

  If Jesus were in the world today, and was an author, what would He write about? And, would He get published? From what we know of Jesus, it is…

August 14, 2023

Author Follow-up is Crucial

  Workshops are essential for identifying and training beginning writers. But to develop skill in any discipline, one must practice, then practice some more. Follow-up is indispensable for leading writers…

August 8, 2023

Design Driven by Excellence

  And God said, “Let there be light” and there was light. With light came visual perception; color, beautiful and ugly; symmetry and asymmetry. With light came graphic cognition, communication…

August 2, 2023

Developing ‘La Bible d’étude perspectives africaines’ – Part 2

  Publisher involvement beyond publishing As publishers, we must also take care of our “children”, the books we bring into the world. That is, we must make sure that the…

July 18, 2023

Developing ‘La Bible d’étude perspectives africaines’

  The birth of the project The project to create La Bible d’étude perspectives africaines was initiated in 2011. Leaders from across the continent gathered in Accra, Ghana and felt…

July 11, 2023

A Capital Problem

  Every publisher needs money. When it is invested in books, and the books are sold, the profit may be invested in more books. If profits grow, the size of…

July 3, 2023

Good Sellers Make Good Business

  Many publishers dream of releasing bestsellers. They visit international book fairs to obtain rights to bestsellers. Since we work with many publishers around the world, I am sometimes in…

June 26, 2023

Door to Door Sales (Colportage)

It has been my privilege to serve God in the Christian publishing world for over 50 years. During these years I have been involved in many areas of distribution from bookstores…

June 19, 2023

Ten Sales Boosters

  You are losing your edge. Less books are being sold. Fewer customers come in. What can you do to boost sales?   1. Change the way your place of…