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June 6, 2023

How to Choose a Distributor (Part 2)

  The second part of this article covers questions to ask and pitfalls to avoid when looking for a distributor, in areas such as information technology, marketing, and many others.…

May 29, 2023

How to Choose a Distributor (Part 1)

Achieving an effective distribution system with the widest coverage is the dream goal of any publisher. However, many publishers in developing countries do not achieve effective distribution chains even within…

May 22, 2023

How To Avoid Plagiarism. A Step-by-Step Guide

Has it happened to you? Have you received an article you assigned to a new writer, plugged a well-turned phrase into an online search engine, and discovered the article was…

May 16, 2023

Six Lessons from the Africa Study Bible

Listen a lot before you even start the journey My main job as project director of the Africa Study Bible over seven years was to listen, think, and listen some…

May 8, 2023

Encouraging Signs: Opportunities for Christian Publishing in Africa

  The greatest opportunity for Christian publishing in Africa can be summarized in the words untapped resources. Those with a vision to see African publishing flourish recognize that the highest…

May 2, 2023

11 Practical Ways to Raise Money for You Publishing Venture

Money—the lack of it—is a big challenge for publishers in emerging nations. However, lamenting the lack is not productive. There are many possible sources of funds you can explore. Here…

April 24, 2023

PBA Publishing in Gabon: The Christian Book Day

  The Presses Bibliques Africaines (PBA) of Benin and the University Bible Groups (GBU) of Gabon organized the Christian Book Day on April 15 in Libreville. The highlights of this…

April 17, 2023

Niche Marketing: A Bright Future for Christian Publishers (Part 2)

  Reaching out to your niche  Sponsoring community events to your niche helps to market your products to that niche. One example is Challenge Enterprises of Ghana which sponsors The…

March 27, 2023

Niche Marketing: A Bright Future for Christian Publishers (Part 1)

“Sometimes we find ourselves involved in niche marketing without knowing it. I thought I was only being pragmatic, but in fact I was reaching a specialized market.”   “Brighten the Corner…